On 12 March 2025, Year 2 Media Production students from Bournemouth University were introduced to a powerful and thought-provoking client brief delivered by Deano and Jordan from the HealthBus Trust. As part of the Client & Audience unit, students were challenged to confront and creatively explore the unconscious biases that society holds about homelessness.

HealthBus set the brief with a clear objective: to inspire change and empathy through a media campaign. The goal? To challenge stereotypes, raise awareness of the realities of homelessness, and highlight the compassionate work of the voluntary sector—especially in delivering frontline healthcare services through organisations like HealthBus.

Working in groups, the student teams are now tasked with researching, developing, and pitching innovative digital media content that can connect with a student audience. They are encouraged to harness their creativity, teamwork, and production skills to craft impactful video campaigns designed to provoke emotional responses—empathy, awareness, and action.

The project will culminate in formal presentations on 14 May, where each team will showcase their final proof of concept. HealthBus hopes to see content that not only educates and moves people but also helps change perceptions, inspiring safer, more informed engagement with homelessness in the local community.

As future media professionals, these students are gaining first-hand experience responding to real-world briefs, while also contributing to a mission that truly matters.