BU Media Students Challenge Homelessness Bias with Powerful Campaign

On 15 May 2025, the BU Client Brief project came to a close with an inspiring final presentation. Deano and Jordan from HealthBus had the pleasure of attending as Bournemouth University’s 2nd Year Media Students unveiled their thought-provoking campaign aimed at challenging unconscious bias around homelessness.

The students’ work was both poignant and powerful—shedding light on the often unseen realities of homelessness and encouraging the public to reconsider their perceptions. Their creativity, compassion, and commitment to social impact shone through every element of the campaign.

We’re incredibly proud to have partnered with BU on this project and are excited to share the finished campaign with you later this year.

Well done, BU Media—you’ve created something truly meaningful!